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Tell us something about yourself, and your background:
My name is Sia Nasios, I am Greek Australian.
Tell us something about your ventures:
- I am the inventor of Lippy Links, a cosmetic accessory that connects a lipstick with lipliner primarily made for the brand Kylie Cosmetics but does fit other brands.
- I also started my podcast The Lippy Link Show – Journey of a Beauty Start Up to bring people along for the ride. I just uploaded my 3 episode. You can listen to it HERE
How did you get to where you are? What set you off?
My journey started in 2019 when my dad got prostate cancer and was subsequently diagnosed with Alzheimer’s. In the same year my mother started her treatment for leukemia.
I hadn’t looked after myself in years and one day I saw a copy of Vogue Magazine that had a free Kylie Cosmetics Lip Kit which included a lipstick and matching lip liner in a box. I decided to treat myself.
I loved the kit so much that one turned into thirty! Within the kits though there is nothing to connect the lipstick to the matching lip liner. I was using rubber bands and they snap easily so I invented Lippy Links.
I worked with 3 different designers, contacted 36 manufacturers in 6 countries and 6 box manufacturers to get my final product. It’s been exhausting but exhilarating.
Along the way my father unfortunately passed away, my beloved uncle Nick his brother passed away and my mother has gone into remission for cancer.
I funded everything from selling my car, my pension, winning small amounts from the lottery and also selling items on eBay.
Where are you with your product:
- I have trademarked my brand name and logo and have patent protect for my design in Australia. I recently filed for trademarks in the US as well and will shortly file for design protection too. I am saving funds to pay for design protection in the US and once I do that I will start launch proceedings! Sounds like a spaceship taking off.
- I am incredibly scared but really excited and am hoping for the best namely a total sell out of all 200 boxes in a short space of time. Please wish me all the best.
Social Media Links:
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