Tell us something about yourself, and your background:
I’m Gabrie’le Eato, but I go by “Gab”, I am a neurodivergent Brand Behaviorist & Design Doctor with a unique approach to web design and brand strategy. I hold an A.A. in Social and Behavioral Sciences and a B.S. in Psychology. One of my goals is to earn an honorary doctorate of design—not for personal recognition, but as a representation of self-love, so others can follow a similar path. My journey began with a deep interest in human behavior and healing. I initially pursued nursing, where I saw firsthand the profound connection between the body, mind, and spirit. Though my path eventually led me away from nursing, this experience shaped my belief that true healing goes beyond the physical. It’s about creating environments where people feel seen, heard, and supported. It’s about walking in love and helping others embrace who they are called to be, beyond any label. I am currently pursuing a Master’s in Public Administration (MPA), driven by my desire to design systems, not just websites. I believe design is a powerful tool for connection, and I want to be the bridge that helps people reconnect in a world that can feel so divided. I aim to be a shining star for those who are struggling, offering guidance and support as they navigate life’s challenges. Today, I work with purpose-driven leaders—coaches, therapists, doctors, creatives—globally, helping them build brands and digital spaces that align with their true values and mission. I founded Eleable™ and NDVerse™, platforms that blend design, psychology, and strategy to empower people who feel bound by labels or life’s programming, as well as those on a purpose-driven mission. I am a holistic design doctor because I take a whole-person approach, guiding clients step-by-step to grow their businesses authentically and in alignment with their essence.
List your ventures with a brief explanation of each:
When I was younger, I would play Neopets, and I often felt something was wrong with me, as if I was programmed to feel that my happiness in that space wasn’t valid. Over time, I realized that there was nothing wrong with being in my happy space. Now, I’m doing what I love and am driven by purpose, and I want others to live lives doing what they love too. I worked at Nationwide Children’s Hospital, where I just wanted everyone to know I loved them and showed kindness to them. I was originally going to be a nurse, but I realized that path wasn’t for me. Even though I felt I needed to follow that route, I had to acknowledge it wasn’t aligned with my true calling. I then pursued psychology, earning both a BS and an AA in Psychology and an AA in Social and Behavioral Science. Now, I’m pursuing my MPA. Along the way I also gathered over 100K followers on Tiktok, and I am a Verified Content Creator on the platform. Each of these experiences has taught me the importance of self-love, maintaining my inner peace, and most importantly to me, not listening to the doubt others try to plant in you. I’m a Design Doctor and Brand Behaviorist because I want to help people succeed, live with purpose, and be happy. I want others to feel empowered to live lives that are true to themselves.
How did you get to where you are? What set you off?
I believe we are often programmed to think we should feel or pursue certain things, but we shouldn’t follow that script. We are called to know who we truly are and walk our own paths, not follow what others tell us we should do. If you feel called to “Just Do It” like Nike says, then do it. No one knows your capabilities better than you. Nobody should be able to tell you what to do, label you, or put doubt in your mind. That doubt and those labels can be negative energy trying to impose itself on you. As children and young adults, we often absorb that energy. But when you learn to cleanse yourself of that negativity and reconnect with your heart—like a child—things become much clearer and easier. When you truly know who you are and stay grounded in that, you realize that no one can stand in your way. And that feeling is so powerful. I want everyone to feel that way. For example, I used to be told that playing Neopets was a waste of time. But now I realize it wasn’t a waste; it was me being my best self, being happy, and in tune with my creativity. Today, I’m a design doctor and brand behaviorist with a top 1% WAIS IQ score because I learned how to design things and understand patterns. Now, I’m pursuing my MPA to design systems that create meaningful change. If I had listened to that doubt, I’d probably be depressed, lonely, and sad right now. But instead, I work every day to love myself, to love others, and to help others feel that love too.
Tell us a bit more about each of your ventures:
Growing up, I was bullied because nobody understood me. Kids would touch me and then run, calling me a “fat ugly gorilla.” Over time, I started to believe those words, and honestly, I think that’s why I struggled with my eating for so long. But now, I’ve learned to disconnect from that programming. Today, I nourish myself with things that make me happy — tomatoes, green leaves, and all sorts of foods that truly bring me joy. I’m no longer tied to those old labels. Instead, I’m embracing what makes me feel good, inside and out. I’ve always had a youthful heart — even more so when I was younger! Haha. I started in nursing school, worked in psychology, and now I’m in branding and psychology. Throughout my journey, I’ve been doubted more times than I can count. I’ve been underestimated because people are programmed to believe that if someone is younger or projects a lightness like rainbows, sparkles, and all things shiny and cutesy, they’re somehow a fool. It’s blinding. But here I am, to show people that they shouldn’t be blinded by those labels. Everyone has the ability to learn and grow, no matter their background or how they present themselves. Sometimes beauty and wisdom are hidden in places we don’t immediately see. I’m here to be a shining light for others, helping bridge the gap of understanding, and guiding people to walk in love and fulfill the life they were truly called to live. Through Eleable, I’ve created a platform where people can step into their full potential. Eleable is all about creating spaces where individuals can feel empowered, understood, and supported in their journey to live authentically. It’s a place where people can break free from doubt and embrace their unique paths. Most recently, I was invited by Len Kaine, a five-time Nobel Peace Prize nominee, to join the Golden Rule Society. This opportunity means so much to me because it aligns deeply with my mission — to help others know they are supportive, loved, and valued, while also honoring the Golden Rule. I’m currently finalizing Eleable’s new site, which looks incredible and will be live soon.